REGGYMAAR

International Lifestyle Studies – Trend Research – Concept Development

Categorie: Health

Enjoy!

Voor het consumeren van koffie met een gebakje, het drinken van een lekkere warme chocolademelk met slagroom of een ordinaire thee kun je bijna bij iedere horeca aangelegenheid terecht! Er is zoveel aanbod dat het moeilijk is om een keuze te maken.
En als je eenmaal een keuze gemaakt hebt kan het ook zijn dat je er ter plaatse achter komt dat nou net dat koffietentje waar jij je op hebt ingesteld gesloten is.
Zo bleek het koffietentje ‘locals’ in Tilburg, die voor haar gasten een gevoel van thuiskomen creëert en gebruik maakt van echte pure, eerlijke ambacht dus gesloten.

Maar waar een goedlopend huiselijk zaakje is, zal ook wel dicht in de buurt een concurrent zitten, dat was in dit geval: ‘Bagels and Beans’. Bagels and Beans trok mij eerst niet echt maar door open te staan voor een ‘experience’ ben ik er naar binnen gelopen.
Je loopt direct een bepaald concept naar binnen en kunt de sfeer dan ook meteen proeven. De huiselijke ‘living room society’ trend komt sterk naar voren door de knusse inrichting en het vriendelijk personeel. Ook werden hier de bestelde dranken zoals koffie en warme chocolademelk op een ambachtelijke en meer originele manier geserveerd. Ik voelde me er heel erg thuis en welkom, even ertussenuit om tot rust te komen heeft bij Bagels and Beans voor mij erg goed gewerkt.

De belevenis binnen Bagels and Beans wordt dus overgebracht door het creëren van een huiselijke sfeer wat gasten een goed gevoel geeft waardoor ze ook wat langer blijven zitten. De directe fysieke omgeving zoals het interieur van Bagels and Beans zorgt hier al voor een groot deel voor en het personeel zorgt voor het andere deel van deze ervaring.
Ik was bij Bagels en Beans met klasgenoten en je raakt meer met elkaar betrokken doordat je eens samen bent buiten het klaslokaal. De waarden vrije tijd, betrokkenheid, sociaal zijn en sfeer kwamen rond dit middaguur duidelijk naar voren.

Bagels and Beans krijgt het dus mooi voor elkaar om een simpele basale beleving zoals koffie of chocolademelk drinken te veranderen in een memorabele beleving die betekenis heeft omdat je als gast even de rust neemt en iets doet voor jezelf. Dit was in mijn geval het beter leren kennen van mijn klasgenoten.

     beleving1     beleving2     beleving

Het belevenismodel van Gool en Wijngaarden:
belevenismodel

Belevenis:
Inhoud: het creëren van een huiselijke sfeer wat gasten een goed gevoel geeft waardoor ze ook wat langer blijven zitten.

Vorm: de directe fysieke omgeving zoals het interieur van Bagels and Beans zorgt hier al voor een groot deel voor en het personeel zorgt voor het andere deel van deze ervaring.

Psychosociaal kader:
Individu: bagels and beans trok mij nooit zo dus mijn verwachtingen waren niet hoog. Veel kennis van het bedrijf heb ik niet en ik was ook niet bekend met hun concept. Maar uiteindelijk voelde ik me heel prettig in de ”echte” sfeer die het bedrijf probeert over te brengen.

Sociaal: ik was bij Bagels en Beans met klasgenoten en je raakt meer met elkaar betrokken doordat je eens samen bent buiten het klaslokaal.

Beleving:
Een simpele basale beleving zoals koffie drinken of chocolademelk drinken wordt door Bagels and Beans omgezet in een memorabele beleving (een beleving die je bijblijft.)

Embrace stress!

Stress can have a huge impact at us human beings. We are all individuals but we definitely have one thing in common: stress. Stress is human and it brings us together. We have to cope with stress and we’ve got the chance to manage it in our own way.

Now there is a very personal and fashionable bracelet called ‘’Olive’’ that helps you to manage your stress and gets your body in a much more healthy balance than ever before! Olive measures your heart rate, skin reactions and body temperature. It also analyses your physical activity and it can be linked to your smartphone agenda so it will understand your lifestyle.

20140929131533-NourasApp

20140930083518-DoubleTap-01

Why you can rely on a bracelet:
The founders of Olive had a vision that stress is unavoidable so we have to embrace it, but at the same time also conquer it in a useful and helpful way.
The Olive team consists out of a group of designers, strategists and engineers. They work together with scientists and researchers from fields such as biofeedback, mindfulness, positive psychology and behavioural therapy which results in very secure en trustable data that Olive measures. Also the de-stress exercises Olive gives you, are exercises where you can really rely on. You always get the opportunity to choose for yourself if you want to do something about the way you feel at a certain point. If you’re feeling fine, that’s fine and the bracelet will measure these happy moments. But if you’re not, fancy accessory Olive is there to help.

Why is Olive so important?
In the long term, accessories like Olive can have a huge impact at us human beings because we really get in touch with our own stress. It brings us closer to ourselves and once we see the positive results this tool has, we can make it a part of our lifestyle! Everybody is pursuing to success and stress comes also with that. So besides our craving for success, we also want a much more balanced life. Olive really can help us with that.

A more relaxed and balanced life that is what Olive is all about!

20140929142859-OliveEXP-01

20140929150341-ChargerStand1

Source:
https://www.indiegogo.com/projects/olive-conquer-stress-be-stellar

Just water?

We all know that drinking water during the day is a super important, yet simple way to keep your body hydrated. Water is healthy, nutritious and drinking enough of it can make you feel good in your own skin.
But despite of the fact that we all know about water and it’s benefits, we tend to forget to drink enough of it in our daily lives. We simply forget to make a habit out of putting a bottle of water on our desk or taking one with us regularly. Water is cheap also, so I don’t see a problem here. We just need to become aware of its benefits and we need a little bit of encouragement!

Justwater1

Wat is it?
The drinkUP campaign came up with the idea of a talking water fountain which encourages people who pass by and makes drinking water a lot of fun by asking questions. The technology is developed in a special way that the water fountain only talks with people when they actually ‘’take a sip’’.

Simple but cool!
It is a very fun idea because the water fountain really cares about you and it is placed in public places so people will spread the word about the talking water fountain. In addition they will become aware of the fact that they need to drink it more often. It is emerging now because it’s very interactive and it brings a little bit of joy to the people who pass by. Water is simple but healthy!

Why is it important now, but also in the future?
The fountain improves peoples’ awareness about drinking water and it brings people together because it’s placed in public places and they can share a certain reaction about the fountain. It also gives the opportunity to share something with each other. We are looking for these little things more often lately.

So are you a sipper or a gulper?

Source: http://www.youarewhatyoudrink.org/media/

Make it work @ work!

In today’s society we have a lot of stuff to do and a lot of obligations. We have to go to work, do a good job there and we also have things going on in our private lives. Some of these things will lead to a more happy life, and some of them can have the opposite effect. Sometimes it’s all just too much and you can’t find any balance anymore. As a result this leads to stress or depression, maybe even a burn-out. We keep pushing ourselves to a limit and sometimes it is really just too much! We obviously could use some personal help, right?

product-moodhacker-e1349724079212

There is, it’s called MoodHacker!

What is it?
MoodHacker is a super useful app which helps you to improve your mood and reduce depression symptoms. Companies will have their work-force install the app which gives their employees the opportunity to de-stress at the right times. At the end of each day you can rate your mood out of 10 in a useful and playful way. Think about it: every evening you think about the positive things you’ve done and not the negative. You automatically feel different and more thankful, and when you’ve really had a bad day MoodHacker will encourage you to do positive things. It’s like a little personal intervention!

Why is it cool?
MoodHacker is not a boring app like all the other apps because a lot of people are feeling stressed or down because of things at work or at home. Way too much people are coping with depression if you ask me.
The app really can mean something for a lot of people out there, they are already doing a great job but they just need some personal support. Therefore the app will lead to a closer and happier work environment. It is effective and super social, MoodHacker helps.

MoodHacker encourages you to have a positive mind!

MoodHacker encourages you to have a positive mind!

Why am I so obsessed with MoodHacker?
I’ve had some group sessions of mind-fullness and positive psychology where you can train personal skills to keep a positive mind and also a positive life. I am getting these sessions at school, but at the work floor when I’m older there’s nothing like this anymore and I will have to find some ‘’inner peace’’ all by myself when I’m feeling overwhelmed.
This is why I would really use MoodHacker myself!

MoodHacker stimulates people’s balance in their life and how they can stay positive during different (harder) situations. It is emerging now because we are all busy with caring about ourselves and at a certain point everybody needs some personal encouragement. We are getting more and more online. Therefore an app that helps us to care more about ourselves is the perfect combination in this moving society. Keep caring!

Sources:
http://www.psfk.com/2014/09/health-innovation-trends-12.html
http://www.orcasinc.com/products/moodhacker/

ApParkinson

A little accident can lead to frustration.

A lot of us like to cuddle away in the evening with romantic comedies on the television. One like ‘’love and other drugs’’ with Jake Gyllenhaal and Anne Hathaway. But the movie is not only romantic, it’s also very dramatic. One of the main contents in the movie is Parkinson’s disease. There is not much known about the disease and it’s only diagnosed when after a lot of consults and research other diseases are excluded. The patients feel very irritated and misunderstood most of the time.

In the near future there will be an app for people with Parkinson’s disease in an early stage!
What!?
People can download the app and it will track symptoms like little movements or a deteriorated ability of coordination. Every 20 micro seconds data will be saved for doctors.

Apparkinson

It is very innovative because it improves the credibility for all the people who think they have Parkinson’s disease but no doctor will confirm it. Now they will know at an early stage what to do and they can get prepared very well for what will come in their near future regarding to this unfortunate disease. The patients will have closer and better contact with the collaborating doctors. Also the information the app collects can be very valuable for doctors and the consequences of this data could be groundbreaking!

It’s like having your own personal doctor in your pocket!

What does it mean for people in the near future?
The app will give people who download it a certain expertise. It shows us that we need to be alert at an early stage. There isn’t a lot of knowledge about Parkinson’s disease and this app will lead to more early measures that can be taken. It will emerge because it’s easy to download and it’s in our nature that we want to take precautions.

Source:
http://www.telegraaf.nl/gezondheid/e-health/23064799/__App_detecteert_Parkinson-symptomen__.html