Facebook is a platform where no news is really new and no article is as interesting as it seems on first sight. But as curious I am, one article always makes me click further to another, and another, and so on. The article I found about dudeoir was already out-dated (august 2013) but I had never heard about the concept before. It made me thinks about what has happened last year considering this so-called ‘’trend’’. With the input about ‘’shifting identities’’ I can definitely see a link with dudeoir.
Shifting identities is an all-embracing name of a trend/theme, which describes where a person derives his or her identity from in general and the search he or she has by finding their true image (like the way someone expresses himself by the way he dresses or the culture someone prefers to live in). The traditional roles of males and females are changed throughout the years.
What is dudeoir?
The word ‘’dude’’ is definitely in it but as feminine the word dudeoir, sounds, as feminine it is. The word boudoir is also in it so perhaps you already can predict what dudeoir is: dudes posing as if they are sexy models modelling in a boudoir-like setting. But it’s rather funny than sexy if you ask me because of an anti-reaction at the trend.
(The black and white pictures are some of the original dudeoir themed images and the coloured ones are from the men reacting ironically at these poses).
If you search for the word dudeoir on pinterest, there are a lot of pictures with sexy male models posing as sensual sex objects, so nothing different from all the female models in the fashion industry.
If you ‘’google image’’ the word dudeoir, a lot of chubby, not-sexy-at-all dudes are posing like if they are sex objects who put themselves out there. With as a result, sometimes a funny and not commercial anti-serious loaded meaning to it.
Why do I think it’s cool and can it be linked with the shifting identities trend?
The man had always the control of a household, from the first half of the 20th century and also all the years before, also called a patriarchal household. Always when I think about these hundreds or even a couple of thousand years, I think about emotionless, harsh times full of etiquettes for the wealthy citizens and a lot of hard work for the poor (but that’s my opinion). Dudes would probably never portray themselves as vulnerable as they do in the dudeoir trend. The roles of men and women were always established in a certain way. From the second half of the 20th century (maybe some years before or after) these roles definitely have changed because, I think, the economy also has changed from time to time throughout these years and women and men are both able to adapt themselves in the same professional way with the same qualities than ever before.
The fact that the posing men seem not serious at all made me think about the intension they have by portraying themselves in a dudeoir setting. Maybe they are just done with all the commotion around how females need to feel comfortable in their skin although they don’t look like the girls in fashion magazines. So what about men? Men can also be insecure… I know I am.
My conclusion is that dudeoir gives men the opportunity to remove themselves from the masculine lifestyle what’s often being advertised.
Future growth potential
The fact that the article I found about dudeoir is from a year ago, I think this ‘’trend’’ does not have a lot of potential because it didn’t break through last year. It was funny and interesting for a couple of magazines and despite of this there wasn’t that much attention given at dudeoir from the biggest part of men. The commercial value of the men posing apparently is not that much so in the years to come it could only break through if there is more publicity around it or if the pictures go viral. The one thing I can say after all is that maybe the male species will be more sensitive and vulnerable than before. An emotional development is already happening here but it still is marked as ‘’funny’’ or ‘’different’’ – if this changes there could be some kind of role switch between the way men and women act and our gender roles will fade away even more.
Google Image: dudeoir